I remember the first time I chose a mall based solely on whether it had EV charging. I didn’t care which one had better stores. I just wanted to plug in while I shopped—and that’s when I realized how powerful charging can be for customer attraction.
Shopping malls can attract more customers by offering reliable, convenient EV charging, extending dwell time, increasing foot traffic, and enhancing their eco-friendly brand image.
After helping a mall client integrate 10 charging points, their average customer stay time increased by 25%, directly boosting their retail and F&B sales.
Why do EV charging stations attract more shoppers?
Shoppers love convenience—and charging while shopping is a win-win.
EV chargers offer added value to drivers, encouraging them to visit malls over other locations that lack charging access.
Charging = Parking + Power
EV drivers see a charger as both a parking spot and a way to refill their car. If they can do that while grabbing coffee or running errands, it becomes the obvious choice.
Value proposition for shoppers:
| Benefit | Impact on Shopping Behavior |
|---|---|
| Free or low-cost charging | Increases frequency of visits |
| Charging during errands | Longer dwell time, more browsing |
| App-based reservation | Reduces friction, improves loyalty |
| Eco-conscious brand choice | Appeals to younger demographics |
Malls that offer charging make themselves a natural stop for busy, tech-savvy customers.
What types of chargers work best for shopping malls?
Not all chargers are created equal—and not every mall needs DC fast charging.
Level 2 chargers (7kW–22kW) are often ideal for malls, allowing 1–3 hours of moderate charging during typical shopping visits.
Why not go all-in on fast charging?
DC chargers are great—but they cost more and are overkill for casual shopping. Level 2 gives drivers just enough range boost during their time on site, and it costs far less to install.
Recommended setup for malls:
| Charger Type | Charging Speed | Best Use Case |
|---|---|---|
| Level 2 (AC) | 10–30 miles/hour | General shoppers (1–3 hr stays) |
| Level 3 (DC) | 100+ miles/hour | Food delivery, ride-hailing, express |
| Reserved bays | With signage | Loyalty programs, VIP customers |
Start with a mix, monitor traffic, and expand as needed.
How does EV charging increase revenue for malls?
It’s not just about foot traffic—it’s about the time customers spend and what they do while waiting.
EV chargers increase dwell time, encourage impulse purchases, and create new loyalty and monetization channels.
I saw this in real time
After one mall launched their charging program, they added a “charge & shop” promotion. Customers who charged for over 30 minutes got a voucher for a discount at selected stores. It worked—those stores saw a measurable sales jump.
Key revenue boosts:
- Higher average basket size per customer
- Upsells in food courts and entertainment areas
- Loyalty programs tied to charging credits
- Sponsorship and branding on charger displays
Charging gives customers a reason to stay longer—and spend more.
How can malls promote EV charging to attract loyal customers?
Just installing chargers isn't enough—you have to tell people they’re there.
Malls should promote charging on apps, EV platforms, Google Maps, and loyalty programs to drive regular visits and brand preference.
Pro tip from a client
They listed their chargers on PlugShare and Google Maps with real-time availability. They also gave exclusive coupons to registered EV users. Their return visit rate among EV drivers jumped by 18% in 3 months.
Promotion tactics:
- Add chargers to EV charger locator platforms
- Launch a “Charge Here” campaign on social media
- Create parking perks for EV users
- Offer charging rewards through mall apps
Position EV charging not as a feature—but as a reason to come back.
Conclusion
EV charging isn’t just a utility. For malls, it’s a powerful customer magnet. By offering the right chargers, placing them strategically, and promoting them well, shopping centers can boost footfall, loyalty, and spending.
At SANKE, we offer reliable, cost-effective EV charging solutions perfect for shopping malls. Whether you need 4 Level 2 chargers or a full 20-bay smart charging system, we’ve got OEM/ODM support, competitive pricing, and full integration options to help you turn energy into revenue.
FAQs
What is the purpose of EV charging stations at shopping malls?
They provide convenient power for EV drivers while they shop, increasing visit duration and encouraging repeat traffic.
What charger type should a mall install?
Level 2 chargers are most suitable for mall environments, offering moderate charging during 1–3 hour visits. DC fast chargers can be added for fleet or express-use cases.
Do EV chargers increase mall revenue?
Yes. They extend dwell time, attract tech-forward consumers, and drive more spending in stores, cafes, and entertainment zones.
How can malls make money from EV charging?
Malls can earn through charging fees, brand sponsorships, and increased retail sales. Charging can also be integrated into loyalty or membership programs.
